Cheng M.

Cheng M. is a seasoned brand management professional with extensive experience in strategic planning and communication. Currently serving as Brand Manager at UnionPay International since March 2019, Cheng M. oversees brand strategy and media planning for the Hong Kong, Macau, and South Asia markets. Previous roles include IMC Training Consultant at Baidu, Inc., Brand Director at Leo Burnett, and Brand Director at HomarTAD, where significant contributions were made to communication strategies and business development. Earlier career stages involved account management at leading advertising agencies, with a strong foundation in communications and media studies from Monash University, where Cheng M. earned both a Master’s and a Bachelor’s degree.