Ana Richi Perez de Villegas

Ana Richi Perez de Villegas is a seasoned professional with expertise in analytics and insights, currently serving as Senior CMK Manager at Procter & Gamble for Europe Baby Care since September 2020. Previously, Ana held the position of CMK Manager for Global Baby Care at Procter & Gamble. Ana's academic credentials include a Master's degree in Market Research & Consumer Behavior from IE Business School and a Bachelor's degree in Business/Corporate Communications from the University of Birmingham, complemented by additional studies at Università Bocconi. Prior roles include experience at Accenture as a Digital Content Management Associate, where Ana focused on client communication strategies, and various internships in corporate event planning, social media operations, and marketing communication.