Brian Williams

Brian Williams is a seasoned professional in the sports industry, currently serving as the Commercial Director at Chiron Sports Group since September 2025, where responsibilities include overseeing a diverse sports investment and advisory portfolio. Prior to this role, Williams held key positions such as Consulting Lead for FAST Strategy and AVOD Monetization at ATP Media, and Media Rights and Broadcast Strategy advisor at M+C Saatchi Sport & Entertainment Middle East. From December 2018 to November 2024, Williams was Director of International Business Development at PGA TOUR and previously served as Head of Partnerships & Sales - Middle East at Stats Perform. Early career milestones included a Business Development Manager role at Wasserman and Senior Account Manager at SportBusiness. Williams holds a BSc (Hons) in Sport and Exercise Science from Loughborough University.