Heidi Hutchison

Heidi Hutchison has over 20 years of work experience in various marketing leadership roles. Heidi'smost recent position is as the VP of Marketing at ChiroTouch, where they have been since 2021. Prior to that, they worked as a Fractional Chief Marketing Officer (CMO) at their own consulting group, known as Tau Consulting Group, starting in 2010.

Heidi also has experience as the Chief Marketing & Experience Officer at the YMCA of San Diego County from 2017 to 2021, where they were responsible for overseeing customer lifecycle and engagement, brand awareness, sales operations and strategy, and digital transformation initiatives.

Before that, they served as the Vice President of Marketing Strategy at Vistage International from 2005 to 2009, where they led a strategic marketing team in a major corporate rebranding effort. Heidi also worked as the Director of Marketing at PetriTech, Inc. from 2004 to 2005, and as the Vice President of Marketing at Transact Art, Inc. from 2002 to 2003.

Heidi's earlier experience includes roles such as Vice President of Marketing at Globalegacy from 2001 to 2002, Chief Marketing Officer at Mediatude from 2000 to 2001, and Director of Marketing at Nando's from 1997 to 2000. Heidi also worked as the Director of Operations at Pizza Hut, Inc. from 1995 to 1997, where they had total P&L responsibility for a region generating over $60 million in annual revenue.

Throughout their career, Heidi has demonstrated expertise in strategic marketing, brand development, digital transformation, customer experience, and team leadership. Heidi has consistently achieved tangible results and has a proven track record of driving growth and increasing member acquisition.

Heidi Hutchison has pursued a strong educational background in various fields. Heidi earned their Juris Doctor (JD) degree from Emory University School of Law, specializing in Corporate Law. Prior to that, they completed their Master of Business Administration (MBA) degree at Emory University - Goizueta Business School, with a focus on Marketing and Finance. Heidi also holds a Bachelor of Arts (BA) degree from Smith College, where they studied Psychology and Economics.