Lucy Andrews

Lucy Andrews is a seasoned marketing professional with extensive experience in digital brand management and marketing solutions. Currently serving as Global Senior Brand Manager Digital for Chivas Brothers since March 2020, Lucy oversees the digital brand strategy for Ballantine's scotch whisky. Previous roles include Brand Manager at Cooking Vinyl and Head of Digital at Live Nation Entertainment, where Lucy led the development of marketing campaigns and supervised team members. Additional positions include Head of Digital for Festival Republic, where oversight was provided for digital content across major festivals, and Social Media Producer for The Project Factory. Lucy began a career in digital marketing with Cream Group, managing social media campaigns and press relations. An alumnus of the University of Liverpool with a BA Honours in English and Communication Studies, Lucy’s expertise spans various sectors, specializing in integrating digital technologies within brand marketing strategies.