William Jukes

William Jukes started their work experience in 2006 as a Business Development Executive at Pernod Ricard. William then worked as a Business Development Manager in the London On-Trade sector until 2010. From 2010 to 2016, William held various roles at Pernod Ricard UK, including Assistant Brand Manager, Brand Manager, and Senior Brand Manager for different brands. In 2016, they joined Chivas Brothers as a Global Senior Brand Manager before being promoted to Global Marketing Manager and later to Head of Global Marketing in 2022.

William Jukes obtained a Bachelor's Degree in Geography from the University of Leeds, where they studied from 2002 to 2005. In addition, they have acquired certifications in the field of spirits from the Wine & Spirit Education Trust (WSET). In August 2007, they obtained the WSET Level 2 Intermediate Certificate in Wines & Spirits with distinction, followed by the WSET Level 2 Professional Certificate in Spirits with distinction in August 2008.