Carlos Ovando

Carlos Ovando currently serves as the Head of Global Shopper & Customer Marketing at Leifheit AG, where responsibilities include directing global marketing strategies and leading cross-functional teams in shopper-centric activation campaigns. Ovando also holds a position on the Advisory Board at nordtisch, contributing industry expertise to product development and successful furniture launches. Previously, roles included Channel Marketing Manager at Essity, Senior Trade Shopper Marketing Manager at Philips, and Trade Shopper Marketing Lead for Philips Personal Care in Germany, where significant market share increases were achieved. Ovando's career also includes positions at Beiersdorf, Reckitt Benckiser, Abbott, and Procter & Gamble, with notable accomplishments in trade marketing, sales growth, and strategic program implementation. Ovando holds a degree in Industrial Engineering from Universidad del Valle de Guatemala.