Roger Martin

Roger "Rusty" Martin is an accomplished professional with extensive experience in the hospitality industry. Currently serving as the Regional Area Director of Franchise Performance at Choice Hotels International since May 2016, Martin advises a portfolio of 75-85 hotel owners and operators to enhance profitability and guest service. Previous roles include Regional General Manager at Coakley & Williams Hotel Management Company, where responsibilities included operations, sales, budget management, and renovation oversight for multiple properties. Additionally, Martin held managerial positions at Quality Inn Roanoke Airport and served as Regional VP of Operations and Sales for Hospitality Lodging Investors, overseeing operations for several hotel properties and a conference center. Educational background includes attendance at Old Dominion University and Maury High School.