Sydney Alexander

Sydney Alexander is an experienced professional in consumer insights and analytics, currently serving as the Manager of Consumer Insights & Analytics at Choice Hotels International since March 2021. In this role, Sydney conducts extensive qualitative and quantitative research for various hotel brands, oversees brand health tracking, manages a research panel, and leads a team of interns. Prior experience includes brand strategy and analytics roles at Volkswagen of America, where Sydney led consumer insights research initiatives and developed brand health KPIs. Educational credentials include a Bachelor of Business Administration and a Bachelor of Arts from the University of Iowa, complemented by study abroad experience at CIMBA in Italy.