Ekaterina Galin

Ekaterina GALIN is an experienced professional currently serving as a Manager in Global Consumer Strategy, Insights & Analytics at Philip Morris International since August 2020. In this role, Ekaterina focuses on data-driven consumer segmentation and profiling to enhance retention, delivers actionable consumer insights for improved CRM strategies, and ensures data accuracy for informed decision-making. Previous positions include Lead in Global Consumer Analytics, where insights led to significant improvements in email performance, and Data Analyst roles that leveraged predictive analytics for customized promotional campaigns and enhanced retail ecosystem management. Ekaterina’s academic background includes a Master’s degree in Data Analytics and Data Science from emlyon business school, ongoing studies in Artificial Intelligence Strategy at UC Berkeley, and a Master’s in Marketing Management from the University of Southampton.