Arno van Welzen

Arno van Welzen started their career in 1995 as the Founder and Strategist at CHOICE insights + strategy. This agency specializes in insights and strategy, specifically in areas such as needs and target audiences, brands and communication, and satisfaction and loyalty. In 2011, Arno joined SRM as a Coach for MOA/NIMA Customer Insight Management and eMarketing-B.

Arno van Welzen obtained a Bachelor's degree in Algemene Sociale Wetenschappen from Utrecht University in 1996. In 1991, they completed their CE degree in Commerciële Economie at Hogeschool voor Economische Studies Amsterdam (HES). In 2007, they obtained a NIMA C degree in Strategische Marketing from SRM. Additionally, in 1983, they completed their higher general secondary education (Havo) at Albanianae. Recently, in 2020, they participated in the Marketing Week Mini MBA with Mark Ritson, focusing on Marketing and Brand Management.