Sandeep Khimnani

Sandeep Khimnani is the Business Head for FMCG at Choithrams, where they have been leading procurement and distribution efforts since 2010. They are responsible for the end-to-end procurement of international FMCG brands in the UAE, developing strategic marketing plans, and driving category growth through innovation. Previously, Sandeep held various roles at Choithrams, including Import Coordinator and Procurement Manager, where they managed a substantial import portfolio and implemented successful trade marketing strategies. Over the years, Sandeep has achieved significant milestones, including reduced stock holding times and year-on-year revenue targets, and has been recognized as a key speaker in the GCC consumer goods sector.