Berlian Ayudya has a diverse work experience in marketing and digital strategy. From 2019 to the present, Berlian has worked at Chong + Koster, starting as a Digital Strategist and progressing to Senior Digital Strategist and Strategy Director. Their role involves executing innovative campaigns and driving positive brand affinity for organizations in various sectors. Prior to that, Berlian worked at KPMG Australia as a Social Media Manager from 2017 to 2019. They were responsible for managing social media accounts and implementing strategic planning. From 2015 to 2017, Berlian worked at VML as a Social Media Manager, handling the McDonald's Australia account and developing digital channel strategies. They also managed a team and implemented a data hub for actionable insights. Before that, from 2014 to 2017, Berlian served as the Chairperson of the NSW Youngbloods committee, organizing events and networking opportunities for young professionals in the advertising and marketing industry. From 2012 to 2015, Berlian worked at Leo Burnett as a Social Media Coordinator, implementing content strategies and delivering social reports. They also had a previous internship at Leo Burnett. Berlian's career began at Lead Creation from 2010 to 2011, where they specialized in social media marketing for small professional businesses and gained experience in various social media platforms. They also had a brief internship at Lead Creation in 2010, assisting clients with their personal and brand understanding through social media.
Berlian Ayudya completed their Bachelor of Arts in Communication with a focus on Public Communication (Advertising) from the University of Technology Sydney from 2010 to 2013. Prior to that, they obtained their Higher School Certificate from Kingsgrove North High School, where their field of study is unspecified. In addition to their formal education, Berlian Ayudya has also obtained certifications in "Communicating about Culturally Sensitive Issues," "Confronting Bias: Thriving Across Our Differences," and "Diversity, Inclusion, and Belonging" from LinkedIn in June 2020.
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