Alfonso Soto

Alfonso Soto currently serves as a Digital Consultant at GroupM Danmark, focusing on cross-channel collaboration and strategic digital planning for international and local clients. Previous roles include Tracking & Analytics Specialist, where responsibilities involved supporting media companies within GroupM across the Nordic countries, and a Data & Analytics S. Assistant at Audika Group, managing tracking integrations and developing best practices for digital marketers. Alfonso co-founded Griinbi, aimed at promoting sustainable brands, and completed internships in sales and marketing at ARCHITECTMADE, where notable achievements included being a finalist for the Best Cphbusiness Internship of the Year. With a strong educational background, including an ongoing MSc in Business Administration and E-business from Copenhagen Business School, Alfonso also possesses extensive hospitality experience across several European countries.