Daniel Mena Garcia

Daniel Mena Garcia has extensive experience in digital advertising and marketing. Daniel currently serves as the Audience Marketing Director at Choueiri Group, where they lead a team in developing and implementing data-driven advertising strategies for top brands. Daniel'sresponsibilities include using AB testing methodologies, BI and data analysis to generate insights and create audience segments, as well as overseeing the department's monetization strategy.

Prior to their current role, Daniel was the Digital Strategy Director at Godó Strategies, where they led a department of 15 and supported a portfolio of performance-driven accounts. Daniel also worked at eDreams ODIGEO as the Head of Ad Operations & Programmatic, managing a team responsible for significant incremental revenue and creating a new trading desk and programmatic ad agency.

Daniel's previous experience includes roles as the Senior Campaign Manager at DQ&A Media Group, the Head of Ad Operations at Weblogs SL, and the Campaign Manager at Web Financial Group S.A. Daniel started their career as an Ad Trafficker at Trafficking Solutions Hispania.

Overall, Daniel Mena Garcia has a proven track record of success in digital advertising and marketing, with a focus on data-driven strategies and revenue growth.

Daniel Mena Garcia is currently pursuing a Bachelor of Science (BS) degree in Advertising and Public Relations at the Universidad Europea Miguel de Cervantes, which they expect to complete in 2023. Daniel is also pursuing a Master of Science (MS) degree in Big Data Marketing and Business Intelligence at IEBS, which they began in 2020 and expects to complete in 2022. In 2007, Daniel obtained a Master of Science (MS) degree in Development of Systems for e-Commerce from the Universidad de Salamanca. In the same year, they also obtained a Bachelor of Science (BS) degree in Software Engineering from Hochschule für Technik und Wirtschaft. Prior to that, in 2007, they completed a Bachelor of Science (BS) degree in Computer Science Engineering from the Universidad de Salamanca. Daniel has additional certifications in Digital Ad Operations from IAB, obtained in 2015, and in Doubleclick for Publishers (DFP) Fundamentals, Administrator, and Audience from DoubleClick, obtained in 2014.