Choura
Jim Sala has extensive experience in the sports and entertainment industry, having worked in various senior roles such as Vice President Sports & Entertainment, Vice President Strategic Accounts, and Senior Sales Manager at Choura. Prior to that, Jim worked as a Business Development Manager at Proteus On Demand and held the position of VP National Accounts at Classic Tents. Jim's early career includes roles such as Vice President Operations at Aztec Tents and Events. Jim studied at Saint Louis University.
Choura
We are a collective of creators, builders, and doers who make events with meaning. We build a better experience with experts across every stage of the event process, including design, custom fabrication, event production, tenting & structuring, flooring solutions, and event rentals. Under the mantra, "Don't be boring," our growing team works with world-class brands to execute some of the most iconic cultural moments including Coachella, Stagecoach, Acura Grand Prix of Long Beach, BNP Paribas Open, the EPSYs, and San Diego Comic-Con.