Rebecca Yeh

Rebecca Yeh is an experienced marketing professional specializing in loyalty and CRM strategies, currently serving as a Loyalty Manager at Parfums Christian Dior since November 2022. In this role, Rebecca Yeh innovates loyalty strategies to enhance program penetration and member engagement through data-driven analysis and cross-channel communications. Previously, as a CRM Manager at MISSHA, Rebecca Yeh significantly contributed to e-commerce revenues and developed proactive customer strategies to prevent churn. Past positions also include roles in email marketing at The Home Depot and L’OCCITANE Group, where Rebecca Yeh optimized engagement metrics and customer retention through targeted campaigns. Rebecca Yeh holds an MBA in Marketing Communications and Global Management from The George Washington University and a certificate in Digital Analytics from the Fashion Institute of Technology.