Ben Banks

Ben Banks is the Chief Executive Officer of Agent Provocateur since January 2022 and a Founding Partner at FOURMARKETING LIMITED, a leading fashion agency, since January 1997. Additionally, Ben serves as Chairman of CHUMS CIC and has experience mentoring and supporting leadership within the organization. As a former Founding Partner and Sales and Retail Director at Oki-ni.com, Ben played a pivotal role in pioneering online retail collaborations. Prior roles include Product Manager for GFT GB LTD and Brand Manager at Gorland Limited, with an early career at Harrods, where Ben became the youngest sales manager at age 20. Ben has also contributed to the fashion industry as a judge for the WGSN Global Fashion Awards in 2013 and as a NEWGEN menswear panelist for the British Fashion Council. Educational background includes three A levels in Economics, Politics, and Geography from Bedford School.