Carmen Muriel Blanco

Carmen Muriel Blanco holds a degree in Journalism from Universidad de Sevilla, obtained in 1996. Carmen has over 25 years of experience in the beverage industry, currently serving as Area Field Manager at Chupa Chups, part of Grupo Perfetti Van Melle, since November 2021. Prior to this role, Carmen worked at Diageo from December 1996 to November 2021 as Key Account Manager, overseeing key accounts in Western Andalusia across on-trade and off-trade channels, leading a hospitality team, and temporarily fulfilling the position of regional director. Carmen also contributed to the global launch of Tanqueray Sevilla, actively participating in marketing, communication, and public relations strategies.