Courtney Byrd

Courtney Byrd is a seasoned professional with a strong background in business analytics and marketing. Currently serving as a Gaming Operations Analyst at Churchill Downs Incorporated since February 2023, Courtney develops reports and performs complex analyses to enhance marketing efficiency and profitability within CDI gaming properties. As a Franchise Owner at Pure Barre since November 2019, Courtney demonstrates entrepreneurial expertise. Academic credentials include a Master of Business Administration with a focus in Business Analytics from Wake Forest University (2020-2023) and a Bachelor of Science in Business Marketing from Florida State University (2013-2016). Prior experience includes roles as a Salon Development Partner at TSP Companies and Assistant Marketing Manager at NAI TALCOR, where marketing materials were designed using InDesign and market data was analyzed.