Susan Elrick

Susan Elrick is a seasoned marketing professional with extensive experience in credit card engagement, loyalty strategies, and team management. Currently serving as Director of Credit Card Engagement and Loyalty at CIBC, Susan collaborates on strategic initiatives driven by data insights to enhance purchase volume and profitability. Prior to this role, positions included Account Supervisor at Theo, and Account Management and Project Management at McCann Canada. Susan also held senior marketing roles at Shoppers Drug Mart, TELUS, and various agencies, where responsibilities encompassed go-to-market strategy, campaign execution, and cross-functional team leadership. Susan's academic background includes a Bachelor of Independent Studies in Sociology from the University of Waterloo.