Cidade Center Norte
Luciana Soares has extensive experience in commercial roles, currently serving as Comerciala - Mídia, Merchandising, and Eventos at Cidade Center Norte since April 2022. Prior to this, Luciana held positions as Executiva Comercial and Executiva de Mall e Mídia at Partage Shopping from July 2019 to April 2022. Earlier experience includes serving as Assistente de gerência at Itaú Unibanco from September 2007 to August 2014. In terms of education, Luciana completed a course in Gestão de Mídia OOH, Comunicação e Estudos da Mídia at FGV - Fundação Getulio Vargas in August 2023 and earned an MBA in Gestão Empresarial and Gestão de Pessoas from the same institution between 2009 and 2010.
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Cidade Center Norte
Located in the north zone of São Paulo, Cidade Center Norte is a multipurpose complex formed by: Shopping Center Norte, a pioneer in the north zone and one of the most complete shopping and living centers in São Paulo; Lar Center, the first thematic shopping center and a reference in the universe of architecture, design and decoration in São Paulo; Expo Center Norte, an exhibition and convention center that serves events from important segments of the Brazilian economy; Novotel Center Norte, one of the most sophisticated and modern developments under the Novotel banner in the world, with 100% investment by Center Norte and management by the Accor Group; and Instituto Center Norte, a non-profit organization whose purpose is to help improve the quality of life and income of families living in the communities of the northern zone of São Paulo. Occupying an area of 600,000 m², Cidade Center Norte has a privileged location, with easy access to Marginal Tietê and close to the Tietê and Carandiru subway stations and the Tietê bus terminal. Cidade Center Norte is part of the Grupo Baumgart, a privately-held multi-business group formed by companies that are a reference in their segments: chemical industry (Vedacit), services (Shopping Centers Center Norte e Lar Center), fairs and events (Expo Center Norte), hotel and business tourism (Novotel Center Norte) and agribusiness (Fazendas Reunidas Baumgart e Calcário Rio Verde).