Siptha Thamara Lima Waldmann

Siptha Thamara Lima Waldmann is a seasoned professional specializing in growth strategies, digital marketing, and customer relationship management. Currently serving as Gerente de Growth at Cidade Center Norte since February 2024, Siptha develops and executes CRM and digital strategies to enhance funnel efficiency and drive long-term growth. As a professor of neuroscience for CRO at Kamelus Academy and a member of professional organizations like Mulheres de Growth and Instituto Mulheres do Varejo, Siptha actively contributes to industry knowledge sharing. With previous experience as Growth Master at Grupo Boticário, where significant improvements in sales funnels and strategic project implementations were achieved, and as Gerente de Growth e Performance at KeyCash, achieving notable ROI and CAC reductions, Siptha possesses a strong background in performance marketing, data analysis, and campaign management. Academic credentials include an MBA in Neuromarketing and other qualifications in digital marketing and event management.