Anna Beatriz Grazini Prado Victor

Anna Beatriz Grazini Prado Victor has a robust background in CRM and marketing, currently serving as a CRM Specialist at Cielo since August 2022, where responsibilities include crafting a comprehensive customer lifecycle strategy and optimizing customer lifetime value. Prior experience includes a Marketing Analyst role at Porto Seguro from January 2019 to August 2022, focusing on integrated communication plans, CRM intelligence, and enhancing customer experience through structured relationship management. Previously, Anna worked at Bradesco from April 2007 to September 2017, progressing through roles that involved CRM analysis, campaign management, and event organization for the Prime client segment. Anna holds a degree from Universidade Paulista, completed between 2007 and 2010.