Carla MacEdo

Carla Macedo serves as the Executive Director of Commercial Strategy & Planning at Cielo, where responsibilities include structuring the Commercial Planning division for Large Accounts around four strategic pillars and leading multidisciplinary teams in sales planning and KPI definition. Previously, Carla held the position of Strategy Director for Commercial & Business Planning at Via Varejo SA, focusing on strategic and financial planning, digital transformation, and overseeing M&A operations. Carla's career encompasses significant roles in commercial strategy and operational excellence across various companies, including Lojas Marisa, Saraiva, and GPA, where expertise in sales intelligence, operational efficiency, and performance management has been demonstrated. Carla holds an M.B.A. from Insper Instituto de Ensino e Pesquisa and multiple specialized degrees in leadership and retail management.