Ivan Linhares

Ivan Linhares is a Martech Data Manager at Cielo, where they lead the design and implementation of Martech data infrastructure, focusing on integrating Big Data with Salesforce Data Cloud and AWS. With 20 years of experience in marketing automation and CRM, Ivan has collaborated with notable brands such as Budweiser and Manulife, and has developed comprehensive data strategies across diverse markets. They have held various roles, from Digital Marketing Manager to Email & Marketing Automation Specialist, showcasing a deep commitment to innovative and data-driven marketing solutions. Ivan holds a degree in Public Relations, Advertising, and Applied Communication from Universidade Estácio de Sá.