Joe Cumello

Joe Cumello is the SVP & General Manager, Blue Planet for Ciena, where he oversees all global marketing and brand initiatives and execution for the company. With a business value mindset and customer-centric view, Joe brings a unique understanding of the company’s industry-leading networking and software solutions and creates marketing strategies that elevate the company’s brand positioning. Joe’s team works closely with the sales organization to accelerate Ciena’s efforts to create more intelligent and adaptive networks that can cater to users’ demands for high-bandwidth services and applications.

Joe has over 20 years of marketing experience in the networking space, having worked with both start-ups and large brands in the telecom equipment market. He joined Ciena in 2015 through the Cyan acquisition, where he was Cyan’s CMO. Prior to that, Joe was Vice President of marketing at Sidera Networks, a New York City-based telecom operator acquired by Lightower.