Gerard Milan

Gerard Milan has an extensive work experience spanning over two decades. Gerard started their career in 1997 with Pacific Internet, where they held various positions in the Enterprise Business Group. In 2007, they joined Smart Communications, Inc. as a Manager in Mobile Financial Services, where they played a crucial role in establishing the mobile payments ecosystem for Smart Money.

In 2011, Gerard took on the role of Global Head of Operations at Mobile Payment Solutions, a joint venture between MasterCard and Smart Hub Inc. Gerard led the implementation and support teams for mobile payment platforms across different regions.

Returning to Smart Communications, Inc. in 2011, Gerard held multiple leadership positions, including Head of Retail Engagement and Load, Smart Prepaid Go-To-Market Head, Head of Smart Prepaid Brand Marketing, and AVP & Head of Entertainment Product Management. In these roles, they spearheaded customer acquisition and engagement strategies, developed new products and marketing campaigns, and established strategic partnerships.

Most recently, Gerard is serving as the Vice President and Head of Prepaid Marketing at Smart Communications, Inc., where they lead the Prepaid Marketing team in driving marketing strategy and execution to stimulate revenue growth and brand preference.

In February 2023, Gerard will be joining Cignal TV, Inc. as the Chief Revenue Officer (CRO), responsible for generating revenue and driving growth for the company.

Gerard Milan earned a Bachelor of Science degree in Management of Information Systems from Ateneo de Manila University, where they studied from 1993 to 1997.