KT

Katherine Prades - Topacio

Head, Campaigns And Digital Analytics at CIMB Bank Philippines

Katherine Prades - Topacio is a U.S. CMA with extensive experience in campaign management and data analysis across the banking sector. Currently serving as Campaigns Manager at CIMB Bank Philippines since December 2020, Katherine collaborates with various teams to drive promotional campaigns, performs campaign base sizing, analyzes campaign performance, and generates post-campaign reports using tools such as SAS, SQL, and R. Previously, as Campaigns Officer at Metrobank and CPC-Collections MIS Officer, responsibilities included managing management information reports, conducting ad hoc analysis, and assisting in project monitoring. Katherine also held the position of MIS Analyst at Bank of the Philippine Islands and interned at Star Cruises. Academically, Katherine holds a Bachelor of Science in Business Administration, majoring in Management Accounting from De La Salle University-Dasmarinas.

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Bank of the Philippine Islands logo