Bindiya Shetty

Bindiya Shetty is an experienced professional currently serving as the Director and Head of Digital Experience & Customer Engagement at CIMB since May 2018, where responsibilities include growth marketing, analytics, and digital experience for core applications and platforms. Prior to CIMB, Bindiya worked at Celcom Axiata Berhad in Customer Strategy from September 2012 to April 2018, and held the position of Product Owner for SITA at MindTree Consulting Ltd. from February to September 2012. Additional experience includes leading strategy and business development at Smart Upgrade, engaging in social media strategy at FleishmanHillard, and interning in the strategy group at Mahindra & Mahindra, where innovative retail strategies were developed. Early in the career, Bindiya served as an Analyst at Hexaware, focusing on business challenges and process improvement for clients like Lufthansa and Northwest Airlines. Bindiya holds an MBA from the Asian Institute of Management and a B.E. in Electronics and Telecommunication from the University of Mumbai.