Andrew Sonnichsen

Andrew Sonnichsen is an accomplished executive with extensive experience in customer loyalty, marketing analytics, and consumer insights. Currently serving as Vice President of Loyalty, Gift Card, and Customer Insight at Cinemark since December 2018, Andrew has successfully launched the Cinemark Movie Rewards program and driven its growth. Prior to Cinemark, Andrew held key leadership roles at Sally Beauty and Michaels Stores, where responsibilities included managing CRM, customer loyalty functions, and developing loyalty programs. Andrew's career also includes significant marketing roles at RadioShack and AT&T Wireless, showcasing a strong background in consumer marketing and analytics. Andrew holds an MBA from The University of Texas at Austin and a B.S. in Business with a focus on Marketing and Management from Trinity University.