Laura Najlis

Laura Najlis is a seasoned marketing professional with extensive experience in the entertainment industry, currently serving as Vice President of Marketing and Revenue Growth for Latin America at Cinemark since October 2019. Laura has played a pivotal role in driving digital transformation initiatives within the company, focusing on developing strategies for social media, e-commerce, and enhancing the digital customer experience. Previously, Laura held significant positions at Cinemark Hoyts Argentina, including Commercial and Marketing Director, where responsibilities expanded to include B2B business strategy and regional market growth for Argentina and Paraguay. With a solid educational background that includes degrees from top institutions such as Columbia Business School and Universidad de 'San Andrés', Laura's expertise spans digital marketing strategy, business administration, and finance.