Samantha Gerson

Samantha Gerson is an experienced product manager currently serving as the Senior Product Manager for Web Technologies at CIPD since September 2022, where Samantha leads a team in managing over 30 web products and a Generative AI MVP. Prior to this role, Samantha was a Client Partner at AnalogFolk and held the position of COO and Product Owner at My Favorite Hello Ltd from June 2016 to December 2021. Additional experience includes being the Head of Customer Offer at Charities Aid Foundation, Head of Digital Solutions at RSBC, and Client Services Director at Winston Wolf Experience Design. Samantha has also held significant roles at Bausch + Lomb as the Global Manager of Digital Initiatives and the Interactive Marketing Manager for EMEA. Earlier career highlights include working as a Group Account Director at Razorfish and as an Account Director at AKQA. Samantha holds a degree in Business and Finance with Marketing from the University of the West of England.