Fidelia van der Linde

Fidelia van der Linde is a seasoned professional with extensive experience in content and communications, e-commerce, and digital marketing, currently serving as Lead - Content and Communications and E-commerce and Digital Brand Manager at Cipla South Africa since October 2016. With a solid background in FMCG e-commerce B2B and B2C, Fidelia has successfully managed digital sales strategies and cultivated relationships with key accounts. Prior roles include e-commerce retail manager and brand manager at TFG (The Foschini Group), where strategic management of e-commerce and CRM teams was emphasized. Additionally, a freelance writing career has involved contributions to major publications such as Cosmopolitan and Marie Claire. Fidelia's educational credentials include a Master's degree in Journalism from Stellenbosch University and multiple distinctions in Journalism from Cape Peninsula University of Technology.