Bridget Kraft

Bridget Kraft is an experienced executive in business development with a focus on the food and beverage sector. Currently serving as Executive Director of New Business Development at Circana since March 2023, Bridget previously held various leadership roles at The NPD Group, including Director of New Business Development and Director of Business Development, from April 2018 to March 2023. Prior to this, Bridget worked at MillerCoors as Shopper Insights Manager and was involved in implementations at First Advantage as Director of Implementations. A significant part of Bridget's career was spent at IRI, where roles included Client Service Consultant, Team Leader, and Project Director, among others. Bridget earned a Bachelor of Science degree in Marketing from Southern Illinois University, Carbondale.