Dan Kupfer

Dan Kupfer is an experienced professional in product management and market research, currently serving as the Director of Product Management at Circana since March 2023, following the merger of NPD and IRI. Prior to this role, Dan held a similar position at The NPD Group since 2014, where responsibilities included producing Connected Intelligence reports, leading survey design for various technology sectors, and managing client relationships. Dan's extensive experience spans several companies, including Ipsos and Synovate, where key achievements involved overseeing custom research studies and enhancing operational efficiencies. Dan holds a Bachelor of Business Administration in Marketing from Baruch College.