Florian Berlin

Florian Berlin currently serves as the New Business Director for Germany at Circana since March 2023, following a distinguished career at IRI where roles included Director of New Business and Senior Manager of Business Development from August 2011 to February 2023. Responsibilities at IRI encompassed customer acquisition for leading FMCG companies, management of national tenders, and the design of multi-year service offers. Florian also contributed to sales efficiency through the development and implementation of new sales processes. Prior to IRI, Florian was a National Key Account Manager at L'Oréal, overseeing major key accounts such as Douglas and Kaufhof, and held various sales management roles within the company. Florian's career commenced with an apprenticeship at freitag van geigk GmbH and included a foundation in advertising management. Academic credentials include a Diplom-Kaufmann from the University of Cologne and participation in the PIM program at Università Bocconi.