Guillaume Lavedrine

Guillaume Lavedrine is currently the Methodology and Innovation Director at Circana, a position held since March 2023, where responsibilities include leading the Methodology team and managing the development of research methodologies for the APAC region. Prior to Circana, Guillaume served as Methodology & Innovation Director at The NPD Group for seven years, overseeing similar tasks in consumer and alternative data services. Additional roles include Senior Research Science Manager and Data Scientist - Statistician, with extensive experience in statistical analysis, data management, and programming, particularly using SAS and R. Guillaume’s educational background includes a Master’s degree in Mathematics, Statistics, Economics, and Risk Management from I.S.F.A, along with diplomas in Statistics from Universidad de Zaragoza and a Licence in Mathematics and Statistics from Université de Pau.