Jaimie K. Wallace Butcher

Jaimie K. Wallace Butcher is an experienced market research strategist with a strong background in diversity, equity, and inclusion initiatives. Currently serving as the Global Diversity, Equity & Inclusion Strategy Lead at Circana since March 2023, Jaimie previously held the position of Executive Director for Special Strategic Projects and DEI at The NPD Group from October 2021 to February 2023. Jaimie's tenure at The NPD Group also includes a role as Executive Director of Food & Beverage Consumption, where responsibilities encompassed client strategy and research methodology. Additionally, Jaimie has contributed expertise as Senior Research Director at SMI Alcott and as Market Research Senior Manager at SmithBucklin Corporation. Educational achievements include a Bachelor of Arts in Political Science, Public Administration, and English from Augustana College, as well as a Master of Arts in Political Science (Psychology) from the University of Illinois at Urbana-Champaign.