Joe Derochowski

Joe Derochowski is a seasoned professional with extensive experience in market research and business development within the home industry. Currently serving as Vice President - Home Industry Advisor at Circana since March 2023, Joe previously held the same title at The NPD Group from July 1998 to March 2023, where the focus was on providing insightful analyses for various sectors including food and beverage manufacturers and retailers. Additional roles include Vice President - Client Development at The Connell Group, directing brand growth strategies, and Vice President at Nielsen, specializing in marketing ROI and promotional effectiveness. Joe's early career includes positions at Procter & Gamble, NCR, and General Motors, complementing a solid educational background with an MBA in Marketing from Michigan State University and dual Bachelor's degrees in Industrial Administration from GMI Engineering & Management Institute and Kettering University.