Khairunnissa Habib

Khairunnissa Habib is a seasoned professional in consumer insights and store testing practices, currently serving as Principal - Store Testing & Measurement and Store Testing Practice Lead at Circana since March 2022. Previously, Khairunnissa held various leadership roles at IRI, where the Store Testing practice saw a significant boost in annual revenue and client penetration. Early in the career at JCPenney, Khairunnissa was a trusted advisor responsible for developing long-term growth strategies and conducting extensive consumer research. Experience includes pivotal roles at Pizza Hut and the Aga Khan Council for Northern Texas, demonstrating expertise in marketing research and human resource development. Khairunnissa holds an MBA from USC Marshall School of Business and a BSBA from the Questrom School of Business, Boston University.