Kristin Crouse

Kristin Crouse currently serves as Senior Vice President at Circana since March 2023, following the merger of IRI and NPD. Prior to this role, Kristin held various positions at IRI from June 2013 to March 2023, including Principal/Vice President of Client Insights and Client Insights Account Leader. Kristin's earlier experience includes roles at Hallmark from July 2007 to June 2013, where key positions were Customer Analytics Manager, Senior Category Analyst, and Associate Category Analyst, as well as serving as Project Manager at Decision Insight from January 2004 to June 2007. Kristin holds a Bachelor of Science degree in Statistics and a Bachelor of Science degree in Marketing from the University of Missouri-Columbia and the University of Missouri Trulaske College of Business, respectively, earned between 1999 and 2003.