Lauren Rice

Lauren Rice is an accomplished executive in product management, currently serving as Executive Director for Video Games and Books at Circana since April 2022, where responsibilities include establishing product strategy and leading cross-functional development processes for a business unit generating over $24 million in revenue. Prior to this role, Lauren held various positions at The NPD Group, including Director of Americas Product for Video Games and Books, as well as Director for US Apparel and Watches, focusing on growth and product strategy. Earlier professional experiences include analytics and consulting roles at Experian and Forrester Research, where Lauren leveraged extensive market analysis and consumer insights to enhance client strategies and project execution. Lauren holds a Master of Arts in Industrial/Organizational Psychology and a Bachelor of Arts in Psychology from Hofstra University.