Masoom Patel

Masoom Patel is a Lead Consultant at Circana, specializing in brand management, customer relations, and data analysis. Previously, they held various roles including Category Manager at Arla Foods and Senior Category Manager at Kellogg Company. Masoom also served as a Client Manager at dunnhumby and has a strong educational background with an MSc in Strategic Marketing from Cranfield University and a BSc in Business from Durham University. Their extensive experience in the industry spans from retail to market planning and new product development.