Melanie Fott

Melanie Fott is an experienced professional in client insights consulting, currently serving as Senior Director at Circana since February 2022. Previously, Melanie held the role of Director at Circana, as well as leading Consumer & Market Intelligence at General Mills from January 2021 to February 2022, where efforts focused on consumer segmentation and shopper insights for new product innovation. Prior experience includes serving as Client Insights Consultant for Schwan's Consumer Brands at IRI and several positions at Nielsen, including Manager of Analytic Consulting in marketing effectiveness. Melanie began her career in educational administration, working in various roles at Carlson School of Management and Le Cordon Bleu College of Culinary Arts. Academic credentials include an MBA in Marketing Research from the University of Minnesota Carlson School of Management and a B.S. in Psychology from Bemidji State University.