Tristan Guenther

Tristan Guenther is a Client Insights Analyst at Circana, specializing in developing Walmart direct-mail campaigns and leveraging data analytics to optimize targeting and performance. With experience as an Acceleration Manager and Merchandising Analyst at P.L. Marketing, Tristan has a proven track record in category analysis and sales strategy optimization for Kroger's private label products. Previous consultancy roles, such as a Marketing Strategy Consultant for Queen City Clay and a Consumer Insights Consultant for Procter & Gamble, highlight Tristan's expertise in market research, consumer behavior analysis, and strategic recommendations. Academic credentials include a Master of Science in Marketing and a Bachelor of Arts in Communication from the University of Cincinnati, complemented by international studies at IUSVE.