Luisa Carrasco Meza

Luisa Carrasco Meza has an extensive work experience in the marketing field. Luisa currently works at Círculo de Crédito as a Senior Marketing Manager B2B since February 2023. Prior to this, they served as a Marketing Professor at Tecnológico de Monterrey starting in June 2020. From November 2020 to August 2022, they held the position of Head of Growth Marketing LATAM at Xertica.

Before joining Xertica, Luisa worked at CapitalTech as the Head of Marketing Communication from January 2019 to January 2020. From July 2017 to July 2018, they were the Head of Marketing & Commercial Development at Ciserus®.

Earlier in their career, Luisa held the role of Marketing Manager at Black Armour from October 2016 to June 2017. During their time at Black Armour, they were responsible for the development and execution of Marketing Plan 2017, digital marketing strategies, market and brand awareness, product launch strategies, and the integration of new communication channels. Luisa also managed demand generation events and developed various promotional and communication tools.

Before joining Black Armour, Luisa worked at Alestra where they held various roles. Luisa served as the IT Business Strategy from February 2014 to July 2015. In this position, they were involved in the development and execution of the marketing plan, building commercial strategies and sales quotes achievement, coordinating channels and placement plans, evaluating and developing commercial agreements, and conducting market intelligence. Prior to that, they worked as Business Administration & Commercial Development at Alestra from May 2012 to February 2014. In this role, they evaluated return-on-investment and profit-loss projections, managed strategic business unit sales, prepared marketing budgets and forecasts, developed commercial programs and workflows, and established partnership agreements.

Luisa also gained experience at Telefónica as a Marketing & Commercial Planning from August 2011 to March 2012. In this role, they identified and developed marketing strategies, planned the direct sales force channel, implemented CRM and loyalty programs, conducted strategic competitive analysis, measured KPIs, and collaborated in improving sales processes and shopping experience programs.

Their earlier work experience includes a role in commercial development at Ford Motor Company from June 2010 to June 2011, where they evaluated marketing strategies, analyzed country stock and financial cost, managed BSC reporting, created sales strategies, and monitored marketing activities and results. Luisa also worked in international sales at Autolineas Mexicanas from September 2006 to April 2009, where they created sales strategies, developed international suppliers, managed key company accounts, and prepared forecasts and projections.

Overall, Luisa Carrasco Meza has a strong background in marketing, with experience in various roles and industries.

Luisa Carrasco Meza's education history includes several degrees and certifications. In 2020, they completed a course in Customer Centricity at the Instituto Tecnológico Autónomo de México. From 2011 to 2012, they studied Marketing & Dirección Comercial at ESIC Business & Marketing School, focusing on Marketing y Gestión Comercial. In 2009 to 2010, Luisa pursued a Master of Business Administration (MBA) at Universidad Nebrija. Their undergraduate degree, a Licenciatura en Administración de Empresas, was obtained from Tecnológico de Monterrey (ITESM Campus Monterrey) from 2000 to 2006. Additionally, Luisa has obtained certifications, including Finanzas Soluciones Estratégicas ante Situaciones de Crisis from IPADE Business School in March 2022, and Curso en Customer Centricity from Instituto Tecnológico Autónomo de México in May 2020.