Erik de Pokomandy

Erik de Pokomandy is an accomplished professional with over 25 years of experience in sport management, marketing, and sponsorships. Currently serving as Senior Director of Global Partnerships for Canada at Cirque du Soleil Entertainment Group, Erik leads sponsorship and partnership sales. As the founder of RACE management Inc. and Managing Partner at The Motorsport Agency, Erik provides expertise in event planning and marketing within the automotive and motorsports sectors. Previous roles include President of Allrem Sports and Entertainment, Vice President of Sales & Partnerships for the 2022 Canadian E-Fest, and Senior Director positions at both International Bromont and Quebecor. Erik has also been instrumental in advancing education within the sponsorship industry as a committee member of the Sponsorship Marketing Council Canada and a university lecturer. Erik holds multiple degrees, including an MBA from Université de Moncton.