Hermeline Michau is a strategic analysis expert currently serving as the Responsable de l'analyse stratégique at Citeo since February 2024. Prior to this role, Hermeline worked at Ipsos Strategy3 from June 2019 to March 2024, initially as an Associate Director and then as Director, contributing to the firm's business and growth advisory efforts. Hermeline's experience also includes a position as Senior Brand Strategist at FutureBrand (April 2018 - May 2019), leading strategy for high-profile clients, and a role at Lothar Bohm Associates (May 2014 - April 2018) where Hermeline focused on brand strategy and innovation for major companies such as L'Oréal and Nestlé. Earlier career highlights include roles at BEAUTE PRESTIGE INTERNATIONAL and Thales, alongside a robust educational background with degrees from London Business School and Université Paris Dauphine.