Karla Cervantes Lestegast

Karla Cervantes Lestegast is an experienced marketing professional with a strong background in loyalty programs, credit cards, and direct marketing. Currently serving as the Subdirector of the Loyalty Program and Premium Credit Cards at Citibanamex since October 2022, Karla leads the migration strategy and develops global alliances to enhance program value. Previously, Karla held senior marketing roles at Insignia Life, KPMG, Scotiabank, INFONAVIT, and INVEX, demonstrating expertise in executing strategic marketing plans, managing multi-million peso budgets, and launching successful campaigns. Karla's educational background includes advanced studies in leadership and neuromarketing from prestigious institutions such as IPADE Business School and Universidad Panamericana.